All of ‘em - but we only work with premium-priced companies. That doesn’t mean you’ve got to be selling $1k handkerchiefs - but you do need to be the most expensive option in your space.
Product businesses respond well to this strategy.
Change management is a process - it takes time. Depending on the size of your business, will dictate how long that takes.
Mostly, it depends on how entitled and greedy your customers have become. If they're used to years of steadily more aggressive discounts, it'll take a while to panel beat them into better shape and get them back to doing what you want them to do.
Typically, we see companies wean their customers completely off discounts in 6 months.
Your first six months is really about stopping backsliding revenue, reinforcing new behaviour and increasing profitability. You won’t see exponential growth in the first six months.
Every month after the first six months should rapidly start to accelerate. We like to stack sales every month and our clients regularly double monthly sales until their systems for production break.
You’d rather we HADN’T worked with anyone in your space, because otherwise our strategy would be less effective for you.
We hand-select clients based on whether our process will perform, whether the CEO is a good personality fit and whether we’re competing against any of our clients or ex-clients.
If we are already doing it for an existing client in the same industry as you, sorry - you’re going to have to keep watching from a distance and wondering how they’re doing it.
We live and breathe the concept of controlling supply to manufacture demand. So just like how we recommend you're not always available to your customers - we're not always available to work with (or even contact).
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